Chicago00: The Eastland Disaster (2016)
2015 — 2017

A collaboration with Geoffrey Alan Rhodes, Chair of Visual Communication Design Department at the School of the Art Institute of Chicago, on The Eastland Disaster episode of Chicago00 Project in 2016. My involvement includes Branding, User Experience research, User Interface Design, AR demo / prototype.

view from the app

Branding

The logo actually came out of the layout of the city chicago and showcase the street and the lakeshore. At the intersection of State St. and Madison St., the number system of the entire city starts. The project born and grows on and become today’s Chicago 0.0.

Logo in Application

Logo in Motion

Chicago00_Logo Animation 2016 from Tifa Zhou on Vimeo.