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The Future of Poster Design - We Are VR
2018 VR Poster


Innovation

We see this experimental VR poster represents our thinking and innovation on breaking the boundary of 2-dimensional communication in graphics and architecture, and bridging the traditional graphics and architecture world into the new media world. By using the cutting-edge technology to design the extremely beautiful visual with Cinema4D and Rhino, we deliver this panorama / 360 experience through VR lenses.


Approach

VR Poster creates an unexpected experience and challenges the traditional poster design. Rather than having the viewer glance on the poster from a distance, the VR experience brings the viewer into a wonderland and gives them the chance to spin around in the curated world and discover the messages around them – a message may behinds you. Meanwhile, rather than laying out the types on a 2D poster, we treat those typographical elements as designed objects in this three-dimensional immersive world. Through VR poster, this immersive communication embraced every single of us and sparked the interests intuitively.
Delivery

RoundMe.com becomes the host of our panorama imagery and turns it into a shareable and interactive experience by designating a specific link location. Other than having a HTML link direct audience to the VR poster, we approach it differently. We convert the link into a QR code. By providing the QR code and limited information on the poster, we manage to encourage people to scan the QR code and discover the VR world behind.  Once you use the native camera in your smart-phone to scan a QR, you open the Pandora box immediately.

So… are you ready to see the Future of Poster Design?



Making
Viewing

Tifa Zhou 2023